HUU MUU LUU: A pricing model that sounds like a jungle

When Alessandro Piscopo and I started IAMONES, we wanted to disrupt and simplify traditional IAM.

From a product standpoint - using LLMs in lieu of code - but also from a pricing one.

Incumbents price based on named identities: if you have 1 million identities in your identity store, you pay 1 million times their fee.

In the AI era, you pay for what you ask. So, we told ourselves: let's make a "price-per-ask" model. However, we soon realized that large Enterprise customers hate unpredictability. At the same time, they recognize that different user personas have different usage patterns.

So, we came up with a pricing model that sounds like a jungle:

🦍 HUUs (High Utilization Users): Power users who need an "all-you-can-ask" type of plan with no query limits. Typically, up to 5% of the total user population.
🐮 MUUs (Medium Utilization Users): Line managers handling requests, approvals, and reviews, or employees changing departments when birthright policies fall short. These users get a high monthly query limit.
🦥 LUUs (Low Utilization Users): Sporadic users who access the system only occasionally, such as external contractors.

And finally: Say you buy 200 HUUs, 2,000 MUUs, and 5,000 LUUs, but your company has 100,000 users. No problem: HUUs, MUUs, and LUUs are not assigned to specific individuals. They act as shared pool credits across your organization.

Welcome to the outcome-based IAM pricing model. You can start small with our IAMONES Conversational Identity platform, while maintaining millions of identities.